How Change Data Capture (CDC) is Used in Ecommerce

Change Data Capture (CDC) is a method of capturing changes made to data in a database. CDC is widely used in eCommerce to track changes in product information, pricing, inventory, and customer data. CDC can also be used to track changes in website traffic, user behavior, and conversion rates.

Product and pricing updates

One of the main benefits of CDC in eCommerce is the ability to provide real-time updates to product information and pricing. With CDC, changes made to product information in a database can be automatically propagated to a website or mobile app, ensuring that customers always have access to the most up-to-date information.

Track inventory

CDC can also be used to track changes in inventory levels. When a product is sold, the inventory level for that product is automatically updated, ensuring that customers can only purchase products that are currently in stock. This can help to prevent overselling and backorders, which can lead to frustrated customers and lost sales.

Track customer changes

Another use case for CDC in eCommerce is tracking changes in customer data. With CDC, changes made to customer data in a database can be automatically captured and used to update customer profiles. This can help e-commerce companies to provide more personalized experiences to their customers, such as targeted product recommendations and customized marketing messages.

CDC can also be used to track changes in website traffic, user behavior, and conversion rates. By capturing data in real-time, e-commerce companies can quickly identify trends and make data-driven decisions to improve website performance and user experience.

Real-time analytics vs CDC

Real-time analytics and CDC are both used to capture and analyze data in real-time, but they serve different purposes. Real-time analytics is used to monitor and analyze data as it's generated, whereas CDC is used to capture changes made to data in a database.

Real-time analytics is often used to track website traffic, user behavior, and conversion rates in real-time. This can help e-commerce companies to quickly identify trends and make data-driven decisions to improve website performance and user experience.

CDC, on the other hand, is used to track changes in data over time. This can be useful for tracking changes to product information, pricing, inventory, and customer data. By capturing changes as they occur, eCommerce companies can ensure that their data is always up-to-date and accurate.

Conclusion

Overall, CDC is a critical tool for eCommerce companies looking to stay competitive in today's fast-paced digital landscape. By capturing changes as they occur, eCommerce companies can ensure that their data is always up-to-date and accurate, and make data-driven decisions to improve website performance, user experience, and overall business operations.