Increase Revenue And Retention With Real-Time Game Data
Jun 16, 2023
Did you know that more than half 54.2% of the population in the US are digital gamers? To make games more fun to play and to realize greater returns on their investment, gaming companies must be able to leverage this massive amount of data strategically.
Gaming companies are constantly worried about their player base shrinking for a variety of reasons. The implications of bad data, slow data, and/or incompleteness can be enormous.
The quest for operational data
It is not just performance data to consider, operational data can be the hidden treasure to really improve the gaming experience. Analyzing players’ game interactions, session data, and overall game universe state is critical with large multiplayer games.
Other pieces of data are important like how do players interact with one another - is there bullying or abuse happening via in-game voice or text chat? Understanding player skill levels and performance can help make sure matchmaking is fair.
Finish line goals
The goals after analyzing this data is increasing revenue and monetization opportunities, higher player satisfaction and retention, better game engagement, and having a safe gaming environment. That is why it is critical that your gaming data solution handles different data types in real time and at scale. Developing and promoting AAA game titles takes a significant amount of labor resources and other costs and it is “game over” if you can’t realize a healthy return on investment.
The centralized cloud vs. a hyper distributed cloud
It is real-time data that brings the returns on your investment. However, a centralized cloud model can not keep up with the data complexity or high volume of operational data that needs to be processed and analyzed all over the world. Let’s go over why AAA game developers and publishers need to adopt a hyper distributed cloud to get the most value from their real-time data.
So far away
Centralized clouds do not consider player locations so data travels long distances and that causes latency issues. A hyper distributed cloud can reduce latency and ensure better playing experiences by processing data locally.
Bolster security
Gaming companies do store personalized data (like names, credit cards and personal identifiers like phone numbers or addresses) and if there is a breach within the centralized cloud it can have a significant impact. A hyper distributed cloud not only stores and processes data locally, it can also be geo-fenced to comply with local regulations or compliance requirements.
Keep costs low for better ROI
Centralized clouds can be expensive due to egress costs and the long-distance data travel, while hyper-distributed clouds transmit data over shorter distances to edge locations, processing data faster and at less cost.
Boost resilience and scalability to ensure seamless game play
A hyper distributed cloud also offers greater resilience by storing data across multiple points of presence, minimizing the risk of data loss during failures. Additionally, centralized clouds lack scalability during different busy hours across regions, while a hyper distributed cloud can accommodate diverse regions and scale based on player activity.
Protect against cheating or cyber bullying
Every millisecond matters when it comes to cheating or cyberbulling, as the relative anonymity of online gaming can open the door to bad actors. A hyper distributed cloud can help detect certain patterns of behavior quickly and thwart bad actors or end game times for inappropriate behavior. The centralized cloud may delay detection or action times with the distance the data travels.
Unlock a winning streak with Macrometa
The Macrometa Global Data Network (GDN) is a hyper distributed cloud that offers gaming companies an ultra low-latency data platform designed for storing, processing, querying, and serving very large amounts of operational data and metadata. It helps with storing and processing game player data, game session data, and game universe data by providing a highly distributed, low-latency solution for storing, processing, and analyzing large amounts of data.
Real-time tracking and data analysis
Macrometa enables real-time player behavior monitoring, key metric tracking, monetization data analysis, enhanced matchmaking quality, and repeatable pattern discovery for optimized game development and performance. With Macrometa, game developers gain the capability to identify popular features, track game mode preferences, and determine the factors that lead players to leave.
By leveraging real-time data, developers can swiftly address issues such as gameplay bugs on specific maps, promptly removing them from competitive rotation to prevent further player frustration. This real-time information enables game developers to make immediate adjustments to improve the player experience and retain more players. Explore a white paper about the Ultimate Gaming Warehouse to learn how to use live game data to increase revenue, retention, and player safety.
Chat with one of our gaming solution architects, to learn more today. Or see it in action in our gaming demo video.
