Six Reasons To Switch From Edgio To Macrometa

As an Edgio customer, the recent news of their Chapter 11 filing may have left you concerned about the future of your web services. With high-traffic periods like Black Friday, Cyber Monday, and the holiday shopping season fast approaching, ensuring uninterrupted, high-performance digital experiences is more crucial than ever.

Macrometa's PhotonIQ platform represents the next generation of web performance solutions, far surpassing Edgio's capabilities. Built on cutting-edge edge computing technology, PhotonIQ harnesses the power of artificial intelligence (AI) and machine learning (ML) to deliver unparalleled speed, reliability, and innovation. By leveraging our state-of-the-art Global Data Network, enhanced through our strategic partnership with industry leader Akamai (Cloud and CDN), PhotonIQ doesn't just safeguard your operations—it propels your digital presence into the future. With features like AI-driven optimization and real-time analytics, PhotonIQ offers a quantum leap in performance, search optimization, and anonymous user tracking that Edgio simply can't match, ensuring your business stays ahead in the rapidly evolving digital landscape.

Here are six compelling reasons why switching from Edgio to Macrometa is a smart move for your business:

1. Proven Results That Drive Business Growth

Macrometa's advanced AI-powered PhotonIQ platform has earned the trust of world-class organizations by delivering exceptional user experiences, driving conversions, and accelerating revenue growth. Our customers have experienced remarkable improvements with significant business impacts:

• 72% increase in mobile conversions, leading to substantial revenue growth
• 100% boost in organic traffic, dramatically reducing reliance on paid advertising
• 300% faster web page performance, resulting in improved user engagement and reduced bounce rates
• 300% improvement in Google Core Web Vitals, enhancing search rankings and visibility
• 400% faster mobile pages, catering to the growing mobile-first user base

These impressive results translate directly to business success. For example, one customer saw a 90% reduction in paid search spend due to increased organic traffic, showcasing how Macrometa's solutions can significantly impact your bottom line. Another client reported a $500,000 increase in daily sales revenue after implementing PhotonIQ solutions.

The dramatic improvements stem from several key factors, each contributing to tangible business benefits:

Faster Page Load Times: Google prioritizes speed in its search rankings, meaning faster sites enjoy better visibility, leading to increased organic traffic and reduced marketing costs.

• Enhanced Visibility of Dynamic Content: PhotonIQ Prerender allows search engines to access previously invisible dynamic content, improving indexing and search performance, which translates to higher conversion rates and improved ROI on content creation.
• AI-Driven Optimization and Delivery: PhotonIQ employs machine learning to optimize CSS and JavaScript, resulting in accelerated load times and reduced bounce rates, ultimately improving customer retention and lifetime value.
• Global Edge Network: With 175+ global Points of Presence (PoPs), data is processed closer to users, drastically reducing latency and enabling businesses to effectively serve global markets without compromising on performance.
• Improved Core Web Vitals: By optimizing metrics such as Largest Contentful Paint (LCP) and First Input Delay (FID), PhotonIQ enhances both user experience and search rankings, leading to higher engagement rates and improved brand perception.
• Reduced Server Load: Offloading tasks to the edge minimizes strain on origin servers, leading to faster response times and improved scalability, allowing businesses to handle traffic spikes without additional infrastructure costs.

By leveraging these factors, Macrometa ensures that businesses not only improve their performance metrics but also enhance their overall digital strategy, resulting in tangible financial benefits such as increased revenue, reduced operational costs, and improved market competitiveness.

2. Time-To-Value In Days With No Code Changes

In just a matter of days, not weeks or months, Macrometa customers have seen tangible increases in conversions, search rankings, and revenue. Our streamlined implementation process allows for successful proofs-of-concept and production deployments without requiring any changes to your existing website code.

Our AI-driven services seamlessly boost performance, traffic, and privacy, empowering your business to deliver exceptional user experiences and drive growth rapidly. The Macrometa team brings expertise from working with major brands across various industries, applying tailored solutions that demonstrate impact in record time.

Our technology is built for modern web applications and integrates smoothly into existing workflows. The migration process is handled with care, ensuring steady improvements while avoiding disruptions to your current operations.

3. AI-Powered Virtual Web Performance Team Works While You Sleep

Imagine having a dedicated team that works around the clock to optimize your web presence—that’s what Macrometa’s AI tools deliver. Acting as your 24/7 virtual web performance team, these tools continuously enhance your website’s performance without any downtime.

Your AI-powered virtual team includes:

• PhotonIQ Prerender: Boosts SEO by pre-rendering dynamic pages with intelligent synthetic interactions.
• PhotonIQ Performance Proxy (P3): Improves page load times by up to 300% through intelligent optimization of HTML, CSS, and JavaScript.
• PhotonIQ MobileJS Offload: Enhances mobile page load times by transferring tags from the browser to the edge.
• PhotonIQ Virtual Waiting Rooms: Manages traffic spikes with intelligent virtual queues that prioritize high-value users.
• PhotonIQ HyperSearch: Delivers context-aware, generative AI search that enhances user engagement by providing relevant, personalized results tailored to individual queries.
• PhotonIQ Fingerprint: Personalizes user experiences while protecting privacy and preventing fraud.

This suite of AI-driven tools ensures that your website operates at peak efficiency around the clock. By continuously optimizing performance and enhancing user experiences, Macrometa empowers businesses to focus on growth while we handle the technical intricacies.

4. Solve the Incomplete Index Crisis

Suppose someone searches for a specific service you offer – and you have the perfect solution – but Google doesn’t know it. Instead, Google shows one of your competitors.

This happens every day.

If your content isn't indexed, it might as well not exist. This is particularly problematic for dynamic content, which is often invisible to search engine crawlers. Dynamic content refers to elements generated in real-time based on user interactions, such as personalized product recommendations or content loaded via JavaScript. Unlike static content, which is readily accessible to search engines, dynamic content can remain hidden until a user interacts with the site.

As more websites adopt JavaScript and other dynamic methods, the challenge of indexing this content has become increasingly prevalent. If search engines can't see your dynamic content, they can't index it, leading to an incomplete representation of your website in search results. For example, if a potential customer searches for a specific service you offer but your dynamic content isn't indexed, Google may display your competitors instead—resulting in lost traffic and opportunities.

Macrometa's PhotonIQ Prerender addresses this issue by making your website crawler-friendly, even with highly dynamic content. It uses synthetic interactions that allow search crawlers to access and index your full webpage content, including dynamic elements. When a Google crawler visits your page, PhotonIQ mimics real user interactions to generate the complete dynamic content for indexing.

This innovative approach ensures that all your valuable content is discoverable, giving you a significant edge over competitors who may be losing out on visibility due to incomplete indexing. By making your dynamic content accessible to search engines, PhotonIQ Prerender helps improve your search rankings and ensures that users can find all relevant information on your site—not just the static elements.

5. Improve Organic Traffic, Conversions, and Revenue with AI

Leading brands are gushing about the performance improvements – and resulting boosts in traffic, conversions, and revenue – delivered by PhotonIQ Performance Proxy, or P3 for short.

P3 is your AI-powered performance engine, intelligently optimizing your website's HTML, CSS, and JavaScript —all without requiring code changes.

Multiple customers have engaged in proof-of-concepts with P3, and seen such dramatic improvements that they can’t wait to get it into production. Page load times on desktop, and especially speed on mobile devices, have been eye-popping.

Time is money. For every second the site loads faster, the conversion rate improves by 17%. On the downside, the probability of bounce increases 32% as page load time goes from 1 second to 3 seconds. Your business can’t afford to be on the negative side of the speed scale. P3 delivers faster, more responsive pages to drive conversions, reduce bounce rates and increase time on site, and maximize revenue potential through optimized performance.

P3 also improves organic search rankings, as Core Web Vitals (CWV) scores are now a factor in search rankings. Boosting CWV scores alone is enough of a reason for some businesses. The innovations in P3 help businesses achieve better scores for First Contentful Paint (FCP), Time to Interactive (TTI), and Cumulative Layout Shift (CLS), improving search engine rankings and visibility.

How does it work? P3 uses advanced AI models to intelligently optimize HTML, CSS, and JavaScript; minimize long tasks, and accelerate rendering. It leverages edge-side processing to reduce bottlenecks, and optimizes code for faster loading and execution.

Finally, the time-to-value and level of effort are excellent. You can implement P3 without modifying a single line of application code. It’s compatible with a wide range of web technologies and frameworks, and it’s quick and easy setup for fast time-to-value.

6. Leveraging Global Edge Networks While Maintaining Flexibility

PhotonIQ provides a powerful solution for content delivery and edge computing, ensuring optimal performance without compromising flexibility.

• Macrometa’s Global Reach: PhotonIQ services are deployed across Macrometa's extensive network of 175+ global edge locations. This ensures low latency and high performance for users worldwide.
• Akamai Partnership: Our strategic collaboration with Akamai, a leader in the industry and an investor in Macrometa, enhances our service capabilities. This partnership allows us to leverage Akamai's vast global infrastructure for additional scalability and reliability.
• CDN Flexibility: With PhotonIQ, you have the freedom to integrate any CDN provider for your content delivery needs. Our architecture is designed to work seamlessly with your existing CDN, enhancing its performance without locking you into a single provider.

This unique positioning offers several advantages:

• Optimized Global Performance: Benefit from Macrometa's edge network while having the option to utilize Akamai’s infrastructure for even broader reach.
• Scalability: As your demands grow, our partnership with Akamai ensures that we can scale effectively without compromising on service quality.
• Avoid Vendor Lock-in: Unlike solutions that restrict you to a single provider, PhotonIQ allows you to choose or change your CDN as needed.
• Enhanced Edge Computing: Experience advanced edge computing capabilities that complement and enhance your overall content delivery strategy.

By choosing PhotonIQ, you're gaining access to a robust edge computing platform that optimizes performance while providing the flexibility to adapt to your evolving needs.

Discover the Macrometa Advantage Today

The Macrometa team, platform, network, and tools are trusted and proven by global brand leaders across various industries. Now is the time to discover why. Whether you're interested in a proof of concept, a consultation, or a demo, our experts are ready to assist you in elevating your digital presence and securing your online future.

Learn More About Switching to Macrometa