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Data is the new gold, and like gold, it has to be carefully mined and transformed to uncover its true value - data insights. But not all data is of equal value, and it can be challenging to separate the gold from the dust. For businesses, becoming a data-driven enterprise involves overcoming several barriers, such as disparate data systems and large volumes of data, choosing the right technology for processing data quickly, and developing a technology framework that supports the next wave of technology for AI and ML.

Legacy systems, faraway data centers or clouds, and data coming from various places and devices on the edge can impede the transformation of data into a valuable asset. It's also crucial to differentiate between operational and transactional data since operational data - such as customer browsing behavior and preferences - provides insights into customer behavior, predicting future trends, and staying ahead of the competition.

The time value of data is especially crucial in situations like autonomous vehicles, 

 where the ability to process data in real-time can mean the difference between life and death, preventing fraudulent activities, optimizing delivery routes, monitoring the temperature, and humidity levels of goods during transportation.

Accelerate insights with a hyper distributed cloud

To become a data-driven enterprise, businesses need a hyper distributed cloud with 

 options to process and analyze data where it is generated, reducing latency and improving response times. That's where Macrometa comes in. Macrometa is a hyper distributed cloud platform that collects, processes, and analyzes real-time data from various sources, including legacy systems, 

, mobile devices, and social media. With Macrometa, businesses can build APIs in minutes to connect data from multiple systems and accelerate insights.

 involves overcoming several barriers, differentiating between operational and transactional data, and utilizing edge computing options. Macrometa's hyper distributed cloud platform can help businesses collect, process, and analyze data from various sources to make informed decisions in real-time. 

To take the first step toward data-driven success, download the 451 Research Business Impact Brief: 

Data-Driven at the Edge: Unlocking Business Insights

The Journey To A Data-Driven Enterprise

Logistics is an ever-evolving industry that presents numerous challenges, including the ongoing pandemic, supply chain disruptions, bottlenecks, inflation, and the need for sustainability. From global corporations to niche players, logistics companies must adapt quickly to the changing landscape.

 by setting new standards for faster and more efficient logistics services, focusing on supply chain transparency and real-time tracking. In this blog, we will explore how technology enables logistics companies to become more innovative, efficient, and agile. Data integration and real-time analytics are leading the transformation, and emerging technologies like autonomous vehicles are on the horizon.

Data synchronization and integration with a unified view

 is essential for an accurate view of their operations - across all data sources and types - from package sensors, senders, transporters, recipients, and to other stakeholders.

 companies need to integrate and synchronize data with various systems such as transportation management systems (TMS), route optimization tools like GPS, and customer relationship management software (CRM). Macrometa can help make each step of the logistics process more efficient with real-time data integration. It allows logistics companies to monitor the journey - from package weight, ETA, weather conditions to maintenance issues.

” view that serves as a centralized hub for monitoring and managing logistics. The dashboards show key data from multiple sources like IoT sensors, TMS, CRM, or route optimization tools. This single view of data, combined with real-time operational analytics, enables them to personalize the customer experience, ensure compliance, and prepare for changing conditions well in advance.

Fraud prevention and data privacy are critical concerns for logistics companies as they have a lot of personal data in multiple systems. Macrometa's built in 

 helps you comply with regional regulations such as GDPR and CCPA with data pinning, vaulting, encryption, access controls, and data anonymization features for reporting across regions. Real-time 

 alerts you to any planned route deviation or any other anomalies to thwart fraud or theft.

Logistics companies need to be prepared to support 

 data-intensive, high-speed transactions and algorithms as they adopt autonomous vehicles and drones. Macrometa can help logistics companies analyze vast amounts of data in real time, identify patterns and trends, and make more informed decisions about the optimal routes, schedules, and modes of transportation for each shipment. Logistics companies can gain predictive insights into potential disruptions or delays, enabling them to take proactive measures to mitigate them.

 platform helps logistics companies overcome system integration challenges by providing real-time data analytics and ML algorithms across different data sources and formats. The platform enables logistics companies to access and process data from anywhere in the world, providing real-time insights into their operations and enabling seamless collaboration and communication with partners and customers. Learn more by downloading this 

, about Transforming Deliveries in the Digital Age. 

 to find more about how Macrometa can streamline operations with speed and efficiency, improve customer experiences, fortify data protection, and easily embrace new technologies.

Simplify Logistics By Making Shipments Happen In Real Time 

The hospitality industry is a complex and fast-paced world that requires seamless integration of different systems to provide a personalized guest experience. However, managing and processing large amounts of data from different sources such as bookings, operations, and customer preferences can be challenging for hotels and other accommodations. The COVID-19 pandemic has further highlighted the need for hospitality providers to accelerate their digital transformation and leverage technology to increase revenue opportunities and operational efficiency. In this blog, we will explore the new real-time requirements of the hospitality industry and how a hyper-distributed cloud can help meet these demands.

The journey to a data-driven guest experience

Accessing and managing customer data is a complex challenge for hotels, resorts, motels, bed and breakfasts, home sharing/rentals, or even local attractions, given the variety of systems involved in the booking process. For example, when a customer makes a reservation through an 

, the reservation data is transmitted to the property’s Channel Management System (CMS), which updates the 

This data has to be bi-directional; if a traveler comes to the hotel without a reservation, the front desk needs to update the Property Management System (PMS), or Central Reservation System (CRS), which then needs to update inventory on the CMS so that online OTA inventory remains up-to-date.

 accommodations require a unified and real-time view of data to make instant changes across all data points to accommodate competitive demand, customer preferences, or weather and property issues.

Going beyond points programs with content personalization

The hospitality industry was a pioneer in the beginning of modern personalization by starting loyalty programs that could be used with frequent flier points over 

. However, they face a significant challenge in managing the vast amount of 

 that is generated from different sources, including search results, parameters, and getting access to third-party data from affiliates.

You don’t need alchemy to change an ocean of complexity with a thousand small rivers into a sea of gold. By leveraging this data with real-time data synchronization and analytics, hospitality organizations can gain valuable insights into guest behavior, preferences, and needs. This information can be used to 

, optimize pricing strategies, and improve operational efficiency while leaving you poised for more revenue opportunities.

Navigating global data privacy and compliance requirements

Hospitality entities are increasingly concerned with data privacy and security with regulations such as the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and Personal Information Protection Law (PIPL), particularly when it comes to guest data. Macrometa can help you adhere to data governance regulations globally with 

, data encryption, access controls, and data anonymization features.

Real-time personalization, data synchronization and protection for guest-centric experiences

Personalization, real-time data synchronization, and data protection are critical to providing guests with exceptional experiences. Macrometa offers ready-to-go hospitality solutions built upon the three components of the 

 provides an interconnected and distributed way to store, access, and process data wherever it’s needed. By using Macrometa's solutions that apply real-time data and low-latency 

, hospitality entities can analyze information on guest preferences, behaviors, and needs to provide highly personalized recommendations to help increase revenue growth. With advanced 

 measures, hotels can comply with regulatory requirements and safeguard guest data while increasing operational efficiency. To learn more about how to apply real-time data to revolutionize guest experiences, download this 

. For more information about our ready-to-go 

 with a solution architect, we look forward to speaking with you!

Transforming Guest Experiences with Real-Time Data

” by Chetan Venkatesh, CEO and Co-founder of Macrometa, originally published by The Fast Mode in February 2023.

Cloud computing has revolutionized the way businesses operate, offering cost-effective and scalable solutions that can be accessed from anywhere in the world. However, managing multiple cloud environments can be complex and time-consuming, requiring businesses to use different tools and technologies to manage each platform. Application development can also be time-consuming and expensive and often siloed by departments.

Enter low-code and poly clouds. These two technologies offer a simplified way for businesses to manage cloud environments and streamline application development and deployment.

 offer a simplified approach to application development, with pre-built templates and drag-and-drop interfaces that make it easy for developers to build and deploy applications quickly. This can help to reduce the time and cost of application development while also improving the speed and agility of the development process. Low-code platforms are becoming increasingly popular among businesses of all sizes, as they offer a cost-effective way to build and deploy applications without the need for extensive coding knowledge.

The article lists that low code is accessible even for non-technical users, letting developers focus on more complex projects and therefore provide a better use of developers’ time. The key perk - a faster time to market, or as the article states, “they who build faster win.” Of course, if you don’t need as many specialized developers, you can reduce costs, and, “time is money.” Lastly, the article indicates low code provides total visibility and makes collaboration easier.

Be ready for data transformation initiatives

“We can unlock the power of multiple cloud service providers with a polycloud strategy. This approach offers unparalleled efficiency, leveraging the unique strengths and capabilities of each vendor to maximize your business potential - not just saving resources but gaining them,” per Chetan Venkatesh in the article.

, which involves managing multiple cloud platforms separately, poly clouds allow businesses to build applications that can run on multiple cloud platforms from a single platform. Combining low-code and poly clouds offers even greater benefits, enabling businesses to take advantage of the strengths of different cloud platforms while also streamlining the application development and deployment process.

Low-code and poly clouds are poised to become essential tools for developers and IT professionals alike. If you're interested in learning more about low-code and poly clouds and Macrometa - the hyper distributed cloud for the next generation of applications - 

Low-Code And Poly Clouds in 2023: The Future of Cloud Computing

Financial institutions are constantly at risk of losing money due to fraudulent activities. The cost of online payment fraud alone is estimated to 

 between 2023 and 2027, making it a significant issue that requires the attention of financial institutions.

Fraudulent activities can range from stolen credit cards to more sophisticated cyber attacks aimed at exploiting vulnerabilities in financial systems. Financial institutions face numerous challenges in their efforts to detect and prevent fraud, ranging from identifying false positives to dealing with high data volumes and ever-changing fraud complexity.

Real-time analytics to thwart fraud in real time

 use a combination of technologies and processes to detect fraud in real-time, ranging from behavioral analytics and rule-based systems to machine learning models. 

 enable businesses to detect complex event patterns and isolate threats, resulting in security alerts that allow them to respond quickly to any potential fraud. By using real-time analytics, financial institutions can also improve accuracy with advanced algorithms and machine learning techniques to detect fraud, reducing the risk of false positives.

One of the advantages of using Macrometa for fraud detection is the ability to process data at the edge. By bringing data processing closer to where the data is generated, financial institutions can 

For example, gas station credit card skimming is a growing problem in the financial industry where thieves install skimming devices on gas pumps to steal credit card information from unsuspecting customers. With edge analytics, financial institutions can quickly detect and respond to gas station 

 in real-time by monitoring the transaction data at the edge of the network where it's generated. 

By processing data at the edge, it reduces 

 and bandwidth usage, enabling faster response times and reducing the risk of false positives. This edge advantage can be particularly useful for financial institutions that operate in areas with limited connectivity or high network latency, where traditional cloud-based solutions may not be practical or effective.

Macrometa Real-time Per-event Fraud Detection

Macrometa's hyper distributed cloud provides 

 that helps organizations stay ahead of threat actors. With Macrometa, financial institutions can detect complex event patterns and isolate threats, resulting in security alerts that enable them to quickly respond to potential fraud. With data manipulation functions, Macrometa allows businesses to identify early trends and respond to opportunities and threats before they become a bigger issue. Macrometa makes it easy to collect data from multiple sources and turn it into rich, contextual insights in real-time.

 and filter it in real-time, businesses can extract signal from noise and mitigate potential problems with immediate notifications when system behavior changes or anomalies occur. Macrometa's advanced algorithms and machine learning techniques help financial institutions detect fraud more accurately, reducing the risk of false positives. Additionally, Macrometa's knowledge 

, scalability, and cost reduction benefits help financial institutions stay ahead of the curve when it comes to fraud prevention. To learn more about Macrometa's fraud solutions, 

 with our solutions architect, we look forward to chatting with you.


Minimize Financial Services Fraud In Real Time With Macrometa

 continue to grow in popularity, the pressure to increase ad revenue for these services is also increasing. In fact, over

comes from ads. For new challengers and disruptors in the space, it's especially important to embrace a multi-channel monetization model that includes subscriptions and ads. But how do you optimize online advertising delivery and provide dynamic, personalized experiences that can compete in a saturated OTT service environment?

The answer lies in implementing sophisticated approaches like ad cohort mapping, personalized entitlements, and hyper-scale serving. These approaches are crucial to deliver tailored content experiences and increase 

Hyper-targeted ad cohorts and dynamic ad matching

One important approach is hyper-targeted 

 and dynamic ad matching. Ad cohort mapping is the practice of segmenting viewers into groups, or cohorts, that have shared characteristics such as demographics, psychographic data, financial value, and location. The more granular the cohorts, the more opportunities for advertisers to reach and engage interested prospects, which leads to greater monetization for the content in terms of generating ad revenue. Cohort mapping can become more challenging when done at scale for large events or new popular content releases.

Managing the complexity of personalized entitlements

Personalized entitlements are a key part of ensuring that viewers receive a seamless and customized experience when using OTT video streaming services. Entitlements refer to the specific content and features that a user has access to based on their subscription level, geographic location, language preferences, and other factors.

For example, a viewer who subscribes to a particular service may have access to a different set of content and features than someone who subscribes to a different service or has a different subscription level. In order to ensure that each viewer sees the appropriate content and features, streaming services need to be able to keep track of these entitlements in real-time and serve content based on the viewer's entitlements.

Hyper-scale serving is a critical capability for OTT video streaming services. When millions of viewers access content at the same time - like for a popular show premiere - services need to be able to deliver content quickly and efficiently across different locations. Hyper-scale serving enables services to deliver content and ads to viewers from the closest available server, reducing latency and improving the overall viewing experience.

Everything all at once …. plus data enrichment

Streaming services are challenged to keep track of these entitlements and serve viewers according to their subscription model, language, etc. Then there is 

 that has to happen in real time to incorporate new signals, features, and metadata about customers, enabling streaming services to enrich a cohort's data. Some of these data points can include new product categories, brands of interest based on a new location, or previous content they consumed.

In today's OTT video streaming services competitive ad environment, it's not enough to be proactive; services need to deliver the most relevant ads at the right time. With current economic stressors, ad sponsors will demand more hyper-targeted and dynamic ad matching to increase their ROI.

Macrometa's Dynamic Ad Cohort solution enables OTT video streaming services to map viewers to ad content cohorts in real-time and change cohort assignment throughout the viewer's session. Serve ads in milliseconds to more than 2 billion humans and 100 billion devices anywhere on Earth with the 

. With Macrometa, streaming services can gain an edge over their competition and immediately apply real-time ad cohort matching, entitlement checks, and dynamic enrichment to serve the most relevant ads while they have their viewers' attention.

Download the white paper to find out more about how to 

Serve Ads to Millions of Viewers in Real-Time

. Learn more about how to increase ad performance by

Next Generation OTT Video Services: Ad Cohort Mapping And More

As the demand for over-the-top (OTT) video streaming services continues to rise, service providers are focusing on delivering personalized content, search functionalities, and recommendations to keep users engaged and satisfied. By leveraging sophisticated algorithms and data analysis techniques, OTT video streaming services can deliver highly personalized content recommendations and effective search results to each individual viewer, which can ultimately lead to increased engagement, retention, and revenue.


Increase streaming minutes with content personalization

Personalized content recommendations are one of the key features that enhance the 

 experience. Netflix is a prime example of a company that uses machine learning models to analyze the viewing history of users, the time of day, the device being used, and the user's location to predict what the user is likely to watch next and suggest relevant content. Netflix has reported that 

 is based on algorithmic recommendations, demonstrating the importance of content personalization to viewers.

 and leverages machine learning to analyze user data and personalize content recommendations that aligns with the viewer's interests. Search and recommendations play a critical role in enhancing the OTT video viewing experience. 


Keep your subscribers engaged with more relevant results

 functionalities are also crucial for OTT video services to enable users to easily find content that matches their interests. Users can search for specific titles, actors, genres, and other criteria to find content that aligns with their preferences. Sometimes search responses are not fast enough to keep viewers interested - especially when they can’t find new or relevant content. The search functionality can also be enhanced with machine learning algorithms that analyze user queries and provide more accurate results.

With its distributed architecture, Macrometa provides faster access to data by bringing compute resources closer to end-users, reducing latency and improving response times. Unlike a centralized cloud, which can become a bottleneck when handling large amounts of data traffic, Macrometa's hyper distributed cloud platform allows for easy scaling and high availability of data across multiple regions. This ensures that users can access data and content faster, even during peak usage times.

, which enables users to quickly and efficiently query large datasets using a range of search parameters. This makes it an ideal solution for OTT video service providers looking to manage and analyze large amounts of data in real-time.

In addition to its advanced search functionality, Macrometa's hyper distributed cloud platform can provide recommendation capabilities that leverage machine learning and data analysis techniques to provide highly personalized content recommendations to each individual viewer. By analyzing user viewing habits, preferences, and other data points, Macrometa can enable OTT services to suggest content that is relevant and engaging, keeping viewers satisfied and more likely to continue using their service.

In today's fast-paced world, viewers have limited attention spans and won't wait for slow search or recommendation results. To keep them engaged and prevent them from leaving, OTT services need to use advanced search and real-time analytics and algorithms to provide them with accurate content recommendations. Contact a 

 to learn how Macrometa can help to speed up recommendations and searches and reduce administration time and costs.

Increase Viewership With Better Search And Content Results

In this blog post, I will outline how Postman helps us build and maintain our tools. We will also discuss how Macrometa uses it to create a better internal and external developer experience. Our platform has various tools like SDKs and CLI that enable developers to utilize the power of a hyper distributed cloud architecture.


Postman is primarily used as an API testing tool, it takes the burden off the developer to create client HTTP requests. That is just one aspect, Postman can also be used for documentation, automated tests, and even aids in the API design phase. We will cover additional options where Postman really shines with its intuitive GUI and sharing capabilities.


Macrometa takes an API-first approach when we roll out new features, so we follow these three steps. The first step is to update our Open API specification, the second step is to update our SDKs, and the third step is to update our documentation. Our goal is to create a seamless and consistent experience for every interaction developers have with the Global Data Network, including related materials.


When we update our Open API specification and deploy a new version of the platform in a test environment the next step would be to support new features in our SDKs. At this point we don’t jump straight to the code, we take a little bit of time to create Postman collections for all new endpoints. After, we do the first initial tests with Postman manually. The goal of that step is to see how the endpoints are designed, what parameters they are using, how the response body works, and how to build a path with parameters. Any response to requests that we get from the API we record in our Postman collection.

Since we have multiple test environments with different features, the first thing that makes our life easier is using environmental variables. Instead of having collections with hard-coded URLs, we can just turn them into variables. Let’s walk through an example.

https://play.macrometa.io/_fabric/_system/_api/function/metadata

Here is an easy way to change test environment:

We only need to create an environment in Postman for this to work.

That leads us to other important environment variables like user access.


Most of the APIs need some kind of authentication, it would be tedious work to add API keys or tokens to each request manually. Postman can save credentials in environments, on the collection level, or a combination of both.

Now that the basics are set up we can start to add requests. Recently we added Edge Functions to our platform, so we updated our collections accordingly.

Let’s take a look at one of the endpoints created. Deploying the Query Worker to the Edge Worker endpoint will deploy the Macrometa Query Worker to Akamai Edge. Endpoint has four query parameters, some of them are mandatory and some of them are set to default. The benefit is that we can turn on and off parameters with one click and see the API response.

How would you go about it in code? We would delete method parameters, add new ones, and run the whole code. It depends on the level of abstraction in the SDK but there is always a doubt if my code is working fine or if the request I am sending is wrong. That can be time-consuming if the structure or code has to be redone. If the Postman collection request is working at least I know the request structure is ok and it is time to check the code. I would argue that it is better to prepare everything before we start to code.


The same idea can be applied to the body. We can change it on the fly and quickly test responses.

In addition to that some endpoints have additional credentials, we can set them up as variables so that we don’t accidentally leak confidential information while sharing collections. You can find more on how to be on the safe side in this article 

Using variables | Postman Learning Center

Now that collections are set up and working for us, we can run them as many times as we want. Postman offers us the option to save every response as an example.

That is beneficial for many reasons. For example, now I can just copy the response and create methods in our tools (SDKs and CLI) that can parse the response object. No need to run a debugger in the IDE and watch the response variable, and no need for 

We know exactly what we need to get. Postman can save multiple examples, a good practice would be to save unsuccessful requests as well. That way, we can show the developers how to handle error requests.

Now it is just a matter of creating an abstraction of endpoints in the SDK. That should be easy work since we know exactly what and how to code.

You can debate after reading this, that this is just a double work, but that is only if you do not consider the added benefit of sharing. It is possible to share collections with your teammates but we went one step further, we are sharing our collections with all the developers using Macrometa.

For developers, it is perhaps easy to read blocks of code used for client requests, but team members are not only developers. Technical writers would benefit directly from Postman collections since they can interact with the platform, check the saved responses, and be confident that they write consistent documentation. The QA team can use Postman collections to build automated tests. When maintained correctly it can be a single source of truth for the whole organization.

We have been using Postman to create the first draft of collections for new features. The GUI that Postman provides helps us to see inconsistencies between various endpoints that support the same feature.

Get started today with Macrometa and Postman

To sum it all up I want to highlight what we are getting with just a little bit of extra effort before we jump into our preferred IDE. Here are five great reasons to implement Postman in your workflow:

While building Postman collections, you can learn how the API works

You can save request and response parameters and be sure of what we need to implement in SDK code

You can share collections with other team members and users of the platform

Your team members that have less technical backgrounds can easily work with the API

Since Macrometa has recorded various responses, it is a good starting point for documentation (ex. document all error requests)

, set up credentials in Postman, and test the platform quickly and easily and check out our 

. Let us know how you are using Postman on our 

Streamline Macrometa API design and testing with Postman 

Developers can use the Redis-like interface with the Macrometa platform

Redis is one of the most popular open-source in-memory data stores today, named the “Most Loved” database by Stack Overflow for five consecutive years. This year it lost that position to PostgreSQL.

Because of its fast performance, Redis is a popular choice for:

Developers can use the Redis commands with Macrometa and still automatically synchronize data between various locations worldwide in milliseconds.

It can interact with the Macrometa platform in various ways, using a console, an API call, or an SDK. Redis supports both JavaScript and Python SDK.

In the example below, we are using Python SDK to SET string key-value pairs:

In our application we need to retrieve data, we can do that with GET Redis command as shown below:

In this case data is stored on the platform collection in this format:

Keep in mind that expireDate is an optional parameter.

The Redis collection that we created is automatically synchronized across various locations around the world, up to over 175 locations. This leads to low latency times. Developers don’t need to worry about infrastructure and they can use well-known Redis commands they are already familiar with so there is no learning curve.

, and documentation to quickly get started with Macrometa. Sign up for a 

Macrometa Tutorial: Redis As An Interface 

Macrometa is the hyper distributed cloud platform for enterprises building global applications at the Edge. 

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