The travel industry has been hit hard by the pandemic, and revenues are still far from pre-pandemic levels. The industry faces ongoing challenges such as inflation, rising energy prices, environmental regulations, geopolitical issues, and labor shortages. For airlines, rental car companies, charters, online travel agencies (OTAs), and other travel organizations, these challenges have made it more difficult to meet evolving customer expectations for personalized journeys.
To stay ahead of the competition, travel organizations must accelerate their digital transformation and leverage real-time data to mitigate these challenges and uncover new opportunities. By integrating and synchronizing data across different systems, sources, and locations, travel organizations can gain real-time insights into their operations and identify opportunities to optimize their operations, reduce costs, and improve the overall customer experience. With the power of Macrometa's hyper-distributed cloud, travel organizations can leverage AI and ML to analyze vast amounts of data and make informed decisions about pricing, capacity, and other critical factors.
Benefits
Dynamic and Customized Front Page
Get 50X better website performance and streamline the traveler’s experience throughout their journey. Travel companies need high scale, high performance and high efficiencies to serve discerning travelers in a highly competitive industry. Macrometa enables greater innovation, agility and faster time to market to handle peak seasons, or large events.
Real-time Personalization
By using real-time data and low-latency digital services, corporate travel agencies, OTAs, airlines, charters, cruise lines, and rental car companies can gather information on travelers’ preferences, behaviors, and needs to provide highly personalized recommendations and digital services that are tailored to each traveler's individual needs. Personalization requires real-time data processing on live & historical data at large volumes. Macrometa provides an elastic platform for delivering real-time, personalized web and mobile experiences for travelers.
Data Synchronization
Macrometa can set up APIs for real-time data synchronization and integration across different systems used in the travel industry, such as airline reservation systems, rental car reservation systems, OTAs, and customer relationship management (CRM) systems. This enables travel organizations to build more flexible and dynamic pricing models with real-time pricing and availability updates, providing a more competitive rate for their customers. Travel organizations can also use real-time data to identify trends in customer behavior and adjust their marketing strategies accordingly, or to optimize their supply chain and reduce costs.
Fraud Detection and Data Privacy
Macrometa can deliver new innovations that keep your data safe and keep fraudsters out with identity and age verification, anti-collusion detection, continuous risk assessments, and payment fraud detection. Meeting global data privacy and compliance requirements is a critical concern for the travel industry, as they collect and process large amounts of personal data from travelers from all around the world. Comply with regional regulations such as GDPR and CCPA with data pinning, vaulting, encryption, access controls, and data anonymization features (for a unified reporting view).
